There’s a big difference between a great blog post and a good blog post; one, your readers will get to the end and share it around, the other will sound like a brain splurge of content that’s faintly interesting but soon turns your reader off. Maybe before they read the end and arrive at the Share Button.
Even if you’re not much of a writer, that’s not a problem – all you have to do is stick to the outline below to create something that’s not only readable, but gets the reader to take action too.
Your Blog Outline
1. Eye-Catching Headline
This is what makes the reader read your content over all the other on the page. It has to be attention-grabbing and it has create intrigue.
Here are 3 easy steps to producing a great headline:
- Know your target audience and write for them. Look at the other types of blogs that they read and the magazines they buy. What have they got on their front covers?
- Have a think about how you’re going to set your article out. For example, is it going to be a ‘How to’, a list, a personal story?
- Write several different headlines experimenting with the different benefits. Do the same identifying the problem. After all, people are looking for two things – something to solve a problem, or something to improve their gain.
2. Intriguing opener
Once you’ve pulled your reader in with your headline, don’t stop there. Provide your audience with a couple of lines to introduce further what you’re going to be saying. Statistics work fantastically well. Try searching for what you need online at National Statistics for example. Don’t forget to look at university research too.
3. Give Points and Evidence
Provide at least 3 points and supporting evidence. Give stories, provide emotional pull, use more statistics where relevant. Are there any case studies, graphs, or even cartoons that help provide colour to your article?
Don’t leave your audience hanging! Make sure you tie all the ends of your article together and think about giving them something to take away. Is it something to think about it or an action they take in the physical world?
5. Call to Action
If you don’t have a call to action, you’re not guiding your reader to take action once they’ve reached the end of your article. It’s a bit like presenting them with a dead end and no one likes that. Examples of call to actions include:
- Highlight a Product
And don’t forget:
Resources: if you’ve referred to any studies, don’t forget to provide a link to these.
Images: Images make all the difference to a blog post. However, you’ve got to be careful where you find these from otherwise you may get some unfriendly emails. Take a look at this list of free image resources to be on the safe side.