Don’t feel daunted by publishing content with this handy checklist. This should help improve the content you write for the web, both for the user and for your website.
- You know who you are writing for and what you’ve written addresses them in a way they can relate to and understand.
- You know what your keyword/s are and you have researched these.
- Any images you’re using are relevant to the content and you have already sourced these. If permission is required, you should have already sought this.
- It is clear what you expect people to do once they finish reading your content.
- There are no dead-ends in your content and your user is encouraged to click elsewhere at the end.
- If you have included a reference to another company / organization / individual, you have also included a link to their website / LinkedIn page and told them in advance that you are going to reference them.
- The title of your content is eye-catching; it is catchy, creates intrigue.
- Your keywords have been strategically placed in your article.
- Your page looks visually appealing.
- There are no spelling mistakes, capital letters are where they should be and it reads well.
If you’ve not yet written your content, why not take a look at the series of articles ‘How to Write Your Blog Post’. It’s a very good place to start.