Your blog post is live. Whoop. Time for a break? Not quite, people won’t just flock to read it, regardless of how great you think it is.
This is where the hard part comes in – whereas you can play the game and write for your audience and make sure its search-friendly, you have no control over who decides to visit it. Having already identified your audience in the blog preparation stage, you also need to find where they hang out online.
There’s a fine line with sharing your blog post and spamming people – the best thing to do is try all these ways, then use one or a combination of ways depending on the reception and feedback you get.
Tell people before you post your article
It’s most likely that if you’ve set up a blog or write for one, you’re doing it because you want to, rather than for the money. In which case, you *should* be enthusiastic and passionate about it and are most likely telling people already. You could even ask their opinion on it; for example, for my ‘Guide to Turning 30’ blog post, I asked several friends about what they would include, thereby adding valuable points to my blog and ensuring that I had a ready audience once it was live.
Top Tip: Don’t go around telling everyone about your latest blog post. Pick people who you think would be interested and likely to read it. Otherwise, it’s just verbal spam.
Sharing on LinkedIn
Status Updates – Share your blog post link via your status. You can also post to Twitter from here.
Post in Related Groups – Join groups with a similar interest to your blog posts and keep your group updated also with a link to your blog post.
Top Tip: Depending on what your blog post is about, it may or may not be the right thing to share on networks such as LinkedIn. Think before you post your blog post everywhere.
Sharing on Twitter
Status Updates – Include a link to your blog post in your status. Make sure you wrap it up with an engaging teaser or introduction so users know what they’re clicking on, especially if you’ve used a shortened link like Bitly.
If you’ve been clever with your blog post, you will have mentioned others who you can refer to in your tweets, including of course, a link to your article. Fingers crossed, they’ll reply or retweet it to their followers, thereby increasing exposure to your blog post.
Targeted sharing – Search for users on Twitter who are talking about topics related to your blog post and share your blog post with them directly. Do this sparingly and it can increase your Twitter followers. Otherwise, it’s just spam.
Top Top: You can also let people know what’s coming up with a few teaser tweets and even include a date and an approximate time for when your blog post will go live.
Sharing on Facebook
Status Updates – Share your blog post in your Facebook status. Invite people to comment and share.
Post on Related Pages – If there are Pages on Facebook that talk about topics related to your article, then include your blog post there. But don’t just interrupt, that’s rude – introduce yourself and also explain why your blog post may be interesting for the members.
Sharing on Google+
Status Updates – As with Facebook, Twitter and LinkedIn, you can share the link directly to your wall and also choose the different circles to share your post to, for a more targeted approach.
If you use WordPress, there are Plugins like JetPack which can automatically publicise your blog posts and share with your Facebook, Twitter and LinkedIn accounts – great if you’re short of time.
Also make it easy and encourage others to share using Social Buttons on your blog (see ‘Things to Think about before you write your blog post), so that it’s easy for others to spread the word.
Include a link to your blog in your footer
If you’ve got an email footer and you’ve got a blog post that you’re especially keen to share and drive traffic to, include a link to this in your footer.
Share it on StumbleUpon
StumbleUpon helps people find online content tailored to their interests. The more you use it, the more StumbleUpon ‘learns’ what you prefer and so offers content more suited to you.
As well as browsing sites on StumbleUpon, you can also add websites based on categories.
Include a link to your article in other blog post comments
Search for other blogs that also cover your topic and include a link to your blog post in the comments. Ensure it’s relevant to the blog.
Share on Pinterest
This only works if you have images in your blog post so ensure your image is a great one and helps sum up what the rest of the article is about. If possible, add a caption to your image using Photoshop, or something like PowerPoint if you don’t have anything else.
Target people you know who are likely to share
These are people who you should value greatly. These are the types of people who are generally ‘connectors’ and help because they want to help and are genuinely interested in what you do.
By personally sending such people a link to your blog post, your click-through and share rate will be higher. Yes, it’s more time-consuming, but it’s worth it.
Top Tip: Don’t specifically request people to share. Those who value integrity will feel uncomfortable sharing if they don’t think it’s suitable, so instead include a line like ‘Please feel free to share if you enjoyed reading it’.
Submit your blog post to Reddit
Reddit is a social news and entertainment site where users submit content and users vote it up or down.
There are often specialized groups on Reddit and if your blog post fits within one of these then you should most definitely add it.
Done? Well, not quite. Check Google Analytics or whatever other stats you have on your website. If you don’t, you must add it immediately, otherwise you have no way of knowing if what you’re doing is effective or not!